WINNER: Best Newcomer
The winner of our highly coveted Best Newcomer award goes just that little bit further than most other brands around. Founded by Olatoun Jolaoso, the designs in the collection are inspired by by her childhood in Nigeria, and with this strong African influence making a splash on everything from baby’s pinafore dresses to girls’ jumpsuits, these contemporary pieces are dazzling.
It’s rare for a fashion brand to come along with a totally unique aesthetic, but that’s exactly what Petit Tribe has done
The judges instantly fell for the bold patterns printed onto simple, stylish cuts in crisp cotton, luxury jersey and even silk. “It’s rare for a fashion brand to come along with a totally unique aesthetic, but that’s exactly what Petit Tribe has done,” said Cherry Healey. And with one per cent of turnover going to a school in Nigeria, it’s giving a little back too.
We did tell you they were a little bit special.
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