Smallish Design Awards 2018

Calling all brands, labels, movers and shakers… The Smallish Design Awards are back and they’re bigger and better than ever. Fancy joining us on the red carpet in 2018? Then check out the below and get involved. You’ve got to be in it to win it.

The Smallish Design Awards have become synonymous with showcasing brands that create the beautiful and the original. Brands that really know how to tell a story. Brands and products that touch our judges’ hearts and that we know Smallish readers love. Have a look at the list of 2017 winners.

Due to popular demand, the deadline has now been extended to midnight on Thursday 16th August – so there’s still time to enter!


All shortlisted brands will be mentioned both in print and online. Winners will be featured in a glossy awards issue (available nationally in Waitrose, WHSmith, Harrods and Ocado or to download digitally). Entrants that are shortlisted or win platinum, gold, silver or highly commended will receive a digital logo for use across their marketing assets. Following the awards issue, we will be inviting all the winners to a select VIP party on 13th November at The Postal Museum (last year’s bash at Kew Gardens was seriously epic) for a presentation and to celebrate in style.


Enter your brand or product into the category that you think best suits (yes, you can enter more than one) and you’ll gain the opportunity of being shortlisted and judged by our panel of mothers, experts, editors and broadcasters. On our 2018 judging panel are Bev Turner, Natasha Kaplinsky, Natalie Lee, Carolyn Asome, Steph Douglas and Kitty Dimbleby.

The Smallish Design Awards 2018 are made up of 52 categories extensively representing fashion, lifestyle and travel across the industry. All the categories are listed here and applicants are welcome to enter as many as they wish. Entry costs £150 per category (+VAT). The entry form can be found below. See our FAQ’s for additional information.

Baby fashion designer
Baby fashion high street
Boys fashion designer
Boys fashion high street
Girls fashion designer
Girls fashion high street
Accessories brand
Breastfeeding brand
Footwear brand
Best newcomer
UK fashion brand
International fashion brand
Eco Fashion brand
Maternity wear

Children’s department
Independent store
Fashion retailer
Children’s shoe shop
Online fashion retailer
Online retailer (general)
Interiors brand
Interiors product
Infant product
Children’s toiletries
Gifting (mother)
Gifting (child)
School essential

Baby kit
Changing Kits and Toddler Accessories
Car seat 
Cot design
Infant carrier
High chair

UK family holiday
International family hotel
Family friendly travel brand
Family day out
Travel product

Toys and books
Outdoor toy
Picture book
New book
Parenting book

Parenting ambassador
Family friendly technology

Children’s food & drink
Children’s snack
Formula milk (6 months+)
Breastfeeding product
Family cookbook

Kids entertainment service

Simply fill in all the fields below and tell us in no more than 500 words why you feel your brand is worthy of winning. On completion of the form and payment you will receive an email confirming your entry and next steps. Please note that the entry must be correctly completed, payment made and supporting lookbooks and imagery submitted as per confirmation email in order for the entry to be received and valid for consideration.

View the competition rules here for more details on how to submit the correct imagery along with your online form.

Due to popular demand, the deadline for the Smallish Awards has now been extended for another two weeks! You have until Thursday 16th August, so don’t delay, get your entry in today.

If you need any more help, don’t hesitate to contact us at


Please select only one category per award submission

Tell us in no more than 500 words why your nominated product should be selected for the Smallish Design Awards 2018 – meeting the criteria of outstanding design, stylish aesthetics, superb functionality and unique innovation.

To enter, all sections must be correctly completed with payment.