Smallish Design Awards 2017


Drum roll, please. The Smallish Design Awards are here again. There’s no waiting list from birth or entrance exam to pass. Join us and walk down the red carpet of the parenting industry awards.


The Smallish Design Awards have become synonymous with brands that create the beautiful and the original. The brands that really know how to tell a story. The brands that have touched our judges hearts and that we know Smallish readers love. Have a look at the list of 2016 winners.

Read the dedicated Smallish Design Awards 2016 issue here


All shortlisted brands will be mentioned both in print and online. Winners will be featured in a glossy awards issue (available nationally in Waitrose , WHSmiths and Ocado or to download digitally) with editorial dedicated to their brand or product. Entrants that are shortlisted or win gold, silver or highly commended will receive a digital logo for use across their marketing assets.


Enter your brand or product into the category that you think best suits (yes, you can enter more than one) and you’ll gain the opportunity of being shortlisted and judged by our panel of mothers, experts, editors and broadcasters – a crack team (soon to be revealed!) with their finger on the pulse of parenting.

The Smallish Design Awards 2017 consist of 54 categories extensively representing fashion, lifestyle and travel across the industry. All the categories are listed here and applicants are welcome to enter as many as they wish. The entry form can be found below. See our FAQ’s for additional information.

Baby fashion designer
Baby fashion high street
Boys fashion designer
Boys fashion high street
Girls fashion designer
Girls fashion high street
Accessories brand
Footwear brand
Best newcomer
UK fashion brand
International fashion brand
Eco Fashion brand
Maternity wear

Children’s department
Independent store
Fashion retailer
Children’s shoe shop
Online fashion retailer
Online retailer (general)
Interiors brand
Interiors product
Infant product
Beauty product
Children’s toiletries
Gifting (mother)
Gifting (child)

Baby kit
Changing bag
Car seat (infant)
Car seat (child)
Cot design
Infant carrier
High chair

UK family hotel
International family hotel
Tour Operator
Family festival
Family day out
Travel product

Toys and books
Eco toy
Picture book
New book
Classic book
Children’s app
Parenting book

Parenting ambassador

Children’s food & drink
Family restaurant
Feeding product
Family cookbook

Simply fill in all the fields below and tell us in no more than 500 words why you feel your brand is worthy of winning. On completion of the form and payment you will receive an email confirming your entry and next steps. Please note that the entry must be correctly completed, payment made and imagery submitted as per confirmation email in order for the entry to be received and valid for consideration.

View the competition rules here for more details on how to submit the correct imagery along with your online form. All entries must be received no later than midnight on 12 June 2017.

If you need any more help, don’t hesitate to contact us at

Good luck!

Please select only one category per award submission

Tell us in no more than 500 words why your nominated product should be selected for the Smallish Design Awards 2017 – meeting the criteria of outstanding design, stylish aesthetics, superb functionality and unique innovation.

To enter, all sections must be correctly completed with payment.