Smallish Awards 2017 Winners

The November awards issue is now on sale – the most important one of the year! The Smallish Design Awards celebrate design and originality in the parenting market. And this year was the best yet – incredible entries in every category meant that picking finalists was 
the hardest of tasks for our judges, Bryony Gordon, Beverley Turner, Eimear Varian Barry, Carolyn Asome and Jakki Jones.

Congratulations to all the winners and a special mention to those awarded a prestigious Platinum award – the highest accolade this year for brands that demonstrated excellence in their chosen category.

You can read about the winners in the November issue – on sale in Waitrose and also available to order here.

Baby fashion designer

PLATINUM: The Bonnie Mob
GOLD: Rachel Riley
SILVER: Amaia Kids
BRONZE: Marie-Chantal

Baby fashion high street

PLATINUM: Marks & Spencer Marie Chantal
GOLD: Baby Boden
SILVER: Smile by Julien Macdonald

Boys’ fashion designer

GOLD: Someday Soon
SILVER: Bonpoint
BRONZE: Pipkin

Boys’ fashion high street

PLATINUM: My K By Myleene
GOLD: Marks & Spencer Autograph
SILVER: Mini Boden

Girls’ fashion designer

PLATINUM: Outside the Lines
GOLD: Wild & Gorgeous
SILVER: Rachel Riley

Girls’ fashion high street

PLATINUM: Marks & Spencer Louise Wilkinson for Autograph
GOLD: Mothercare Little Bird
SILVER: Mini Boden


PLATINUM: Rachel Riley
GOLD: Amaia Kids
SILVER: Marks & Spencer

Accessories brand

PLATINUM: Rockahula Kids
GOLD: Mimi & Lula
SILVER: Lara & Ollie
BRONZE: Molly Brown; Penny Scallan

Footwear brand

PLATINUM: Young Soles
GOLD: Clarks
SILVER: Papouelli
BRONZE: Bobux; Start-Rite

Best newcomer

PLATINUM: Kingdom of Origin
GOLD: Scamp & Dude
SILVER: Lakes and Lambs
BRONZE: Hannah & Tiff

UK fashion brand

PLATINUM: Marks & Spencer
GOLD: Rachel Riley
BRONZE: Mini Boden

International fashion brand

PLATINUM: Bonpoint
GOLD: Mini Rodini
SILVER: Rachel Riley

Eco-fashion brand

PLATINUM: Mini Rodini
GOLD: Hoity-Toity
SILVER: Love My Smalls
BRONZE: As We Grow; The Bright Company

Maternity wear

PLATINUM: Nine in the Mirror
GOLD: Superlove
SILVER: Tiffany Rose

Breastfeeding brand

GOLD: Ricia

Children’s department

GOLD: John Lewis
SILVER: Selfridges

Independent store

PLATINUM: Rachel Riley
GOLD: Not So Big

Fashion retailer

PLATINUM: Marks & Spencer
GOLD: Zara

Children’s shoe shop

PLATINUM: Marks & Spencer
GOLD: Trotters

Online fashion retailer

PLATINUM: Mini Boden
GOLD: Alex and Alexa
SILVER: Marks & Spencer
BRONZE: Little Circle

Online retailer (general)

PLATINUM: Scandiborn
GOLD: Hedgehog
BRONZE: Lobella Loves; Scout & Co

Interiors brand

PLATINUM: Mothercare Little Bird
GOLD: Little Grey Cells Design
SILVER: Mamas & Papas
BRONZE: Sleepyhead Deluxe

Interiors product

PLATINUM: The Little Square Gallery
GOLD: Artisanne
SILVER: Bramley
BRONZE: Baby Grey

Infant product

PLATINUM: Eve Baby Mattress
GOLD: Aden + Anais
SILVER: Mighty Small
BRONZE: Kit & Kin; Grobag; Sleepyhead Deluxe

Children’s toiletries

GOLD: Aurelia Skincare
SILVER: Bloom and Blossom
BRONZE: Epaderm Junior Cream

Gifting (mother)

GOLD: Lara & Ollie
BRONZE: The Little Square Gallery

Gifting (child)

GOLD: Poco Nido’s Chef’s Set
SILVER: The Gro Company
BRONZE: Kenzie & Kai

Changing bag

GOLD: Jem + Bea
SILVER: Pacapod
BRONZE: Kerikit


PLATINUM: Bugaboo Donkey
GOLD: Mutsy Igo
SILVER: Mamas & Papas Ocarro

Car seat


Cot design

GOLD: Mothercare Balham
SILVER: Snuzkot

Infant carrier

GOLD: Babybjörn
SILVER: Phil & Teds

High chair

GOLD: Stokke

Uk family hotel

PLATINUM: Gleneagles, Scotland
GOLD: Watergate Bay, Newquay
SILVER: Four Seasons Hampshire

International family hotel

GOLD: Martinhal Lisbon
SILVER: Per Aquum Niyama
BRONZE: Skiathos Princess

Family-friendly travel brand

PLATINUM: Scott Dunn
GOLD: I-Escape
SILVER: Tots To Travel
BRONZE: The Turquoise Holiday Company

Family festival

PLATINUM: The Big Feastival
GOLD: Wilderness
SILVER: Port Eliot

Family day out

GOLD: Bewilderwood
SILVER: The Yard, Stamford

Travel product

GOLD: Sleepyhead Deluxe
SILVER: Mutsy Nexo


PLATINUM: Atelier Spatz Handmade Bird Costume
GOLD: Lego Duplo
SILVER: Kiddimoto
BRONZE: My 1st Years; Smartrike; Wilsonic Design; Ooh Noo

Eco Toy

PLATINUM: Severina Kids
GOLD: Dragons of Walton Street
SILVER: From Babies with Love

Picture book

PLATINUM: Mind Hug, Circus House
GOLD: Oi Dog!, Hachette
SILVER: Say Zoop!, Abrams & Chronicle
BRONZE: The Little Boy Or Girl Who Lost Their Name, Wonderbly

New book

PLATINUM: She’s Not Good For A Girl, She’s Just Good!, Thea Chops Books
GOLD: My Encylopedia of Very Important Animals, DK
SILVER: The Kingdom Of You, Wonderbly

Classic book

GOLD: The Fairytales of the Brothers Grimm, Taschen

Children’s app

GOLD: Go Henry

Parenting book

PLATINUM: Parenting The Sh*t Out of Life, Anna Whitehouse
GOLD: Yoga Babies, Fearne Cotton
SILVER: Hurrah For Gin, Kate Kirby
BRONZE: 9 Months, Courtney Adamo and Esther Van De Paal


PLATINUM: Sasha De Paz
GOLD: Catherine O’Donnell

Parenting ambassador

PLATINUM: Lobella Loves

Children’s food & drink

PLATINUM: Little Dish: Chickpea Pop Pops
GOLD: Kiddyum
SILVER: Piccolo
BRONZE: Yeo Valley

Family restaurant

GOLD: Wagamama
SILVER: Jamie’s Italian
BRONZE: Pizza Express

Feeding product

GOLD: Buddy + Bear
SILVER: Mighty Small

Family cookbook

GOLD: Real Food For Babies and Toddlers, Murdoch Books
SILVER: Simply Italian: Cooking at Home with the Chiappa Sisters, Michael Joseph
BRONZE: Ella’s Kitchen: The Easy Family Cookbook, Hamlyn