#SDA17 – UK Fashion Brand

PLATINUM: Marks & Spencer
Marks & Spencer is the judges’ outright favourite when it comes to kids’ fashion with quality and innovation.

Marks & Spencer, the nation’s favourite high-street retailer, was also our judge’s favourite when it came to the outstanding choice the brand offers parents. From uniquely designed childrenswear collections (we do love the new embroidered pyjamas) in Autograph to all the essentials, half-sized footwear and non-iron shirts – M&S, what would we do without you? marksandspencer.com

GOLD: Rachel Riley
Rachel Riley flies the flag for British design – all the more for dressing royalty. Her timeless styles are beloved of parents who like formality and nostalgia. rachelriley.co.uk


BRONZE: Mini Boden