#SDA17 – Parenting Ambassador

Lobella Loves is an online 
store for mothers, which helps support those with postnatal depression

Lobella Loves was the unanimous favourite for the category of Parenting Ambassador. Nominated by our own readers, Jo Love 
is the inspiring woman behind the brand (Bella is her little girl). Lobella Loves might be a gorgeous online store, but at its heart it is all about helping women with mental health issues. Using the hashtag #itscooltobekind, the brand aims to break the stigma associated with postnatal depression, stating: “Lobella Loves is proud to donate money from every single sale to Cocoon Family Support, a charity supporting families suffering from perinatal mental health issues.” lobellaloves.com

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