#SDA17 – Boys’ Fashion Designer

GOLD: Someday Soon
Someday Soon offers boys (and girls!) off-duty streetwear that reminds them – and us – what being young is all about

Danish couple Jacob & Cathrine Høilund stamped their mark on the childrenswear market with the launch of Someday Soon – a boyswear label (but just as relevant for girls in our opinion) that is original and makes a statement. There are no fussy or twee touches here, just cool, comfortable kidswear for two to 14-year-olds who want an individual style. Judges loved the animal print puffa jackets, the denim with their signature slogan, sweats and knitwear with a real identity. “We love its trademark positivity – a message to kids everywhere,” said judge Carolyn Asome. someday-soon.com

SILVER: Bonpoint

BRONZE: Pipkin