Join the dots

‘Trade show’ doesn’t quite do justice to Dot to Dot. The bi-annual show brings together established children’s designers with innovative new brands that set the agenda for the seasons ahead. It’s not for regular punters, but the children’s industry press and retailers buyers. However, we know you like to keep up with the trends so here is our shortlist of super cool new brands to watch out for.

The minimalist Vinyl Factory in Soho was the perfect backdrop to present the Spring/Summer collections for next year. With thirty designers to choose from, showcasing knitwear to swimwear and everything in between, narrowing down our favourites was a difficult task.

Rachel Powell
Symmetry and a muted palette in yellow, blue and grey form the staples for newcomer interiors brand Rachel Powell. Rachel’s striking animal prints appear on wallpaper and bedding sets, which come in their own neat little bag. We love the new serving dishes with a Russian doll theme.

dot to dot london | michelle marshall photoraphy







Well Grounded
Another first timer at Dot to Dot, Well Grounded founder Jenny Voyce has channeled an APC vibe with her debut collection. Arrows, leaves and delicate wigwams adorn culotte dungarees and pinafore dresses, but it’s not all about the girls; boys sweatshirts with Well Grounded’s popular leaf print have been flying off the shelves.









Milk and Biscuits
A familiar name at Dot to Dot, Milk and Biscuit‘s SS16 offering features specially commissioned illustrations – think clean, graphic and block colour. Raincoats work in the Autumn as well as the British Spring ‘sunshine’ and come in primary colours to brighten up the greyest of days.

dot to dot london | michelle marshall photoraphy










Another newcomer was Scamp, bringing hand-printed baby wear and interior decoration. We loved these laser-cut signs and mobiles that can be personalised with your child’s name.

sweet dreams harriet triple








Poco Nido
The Poco Nido range includes baby wear, shoes and sneakers for little ones, all printed with colourful, playful prints. The packaging goes the extra mile – sneakers come in their own printed boxes, perfect for the odds and ends that nobody told you comes with a baby.

dot to dot london | michelle marshall photoraphy







Beanie and Bear
Swimwear doesn’t get much cooler than new brand Beanie and Bear. The brainchild of Noya Bebawi, the brand is a family affair with the name derived from her children’s nicknames. They model the clothing whilst Dad takes the photos. Expect neon brights, lightning motifs and boys shorts that have been hijacked by the girls.

dot to dot london | michelle marshall photoraphy







Girls and boys come out to play in Louisa Rowland’s collection where monochrome is banned and a rich palette of vibrant shades characterise her cool, skater-style kidswear. The devil is in the detail with ABC123me and everything from fit to fabric is beautifully done; for Autumn, unisex suits with a retro vibe are sure to be a winner.


dot to dot london | michelle marshall photoraphy