Exclusive: Gap launches ‘Mama Said’

Smallish can exclusively reveal the launch of film ‘Mama Said’ starring and directed by Liv Tyler for Gap. In support of Every Mother Counts, the film also stars Coco Rocha, Candice Swanepoel, Jurnee Smollett-Bell, and Cass & Ali Bird with their children


“I often think of the things my grandmother and my mother have been telling me my whole life. Remembering what your ‘mama said’ as a child and growing up is very important. I often try to think of things that I can say to my children in a way that they can hear me the same way I heard my mom,” Liv Tyler

Set to Jurnee Smollet-Bell singing “Let Your Love Flow” by the Bellamy Brothers, the film depicts the mothers enjoying intimate, candid moments with their children playing, dancing and bonding. The cast’s children are dressed in babyGap and GapKids, showcasing Gap essentials that are part of every mother’s go-to wardrobe for their children.

Smallish talked to Liv and her advice on motherhood:

What do you tell yourself on the difficult days? 

“Breath, you are not alone, ask for help, just shut the world out and hold your baby tight.”

When you expecting (for the first time) was your idea of motherhood very different to the reality?

“The reality is far more exciting and beautiful than what you imagine.  The moment you lay eyes on that little human you are forever changed. Being a parent yourself helps you to relate to all parents and your parents. It helps you to have more compassion for all parents everywhere.”

How do you feel about your body since becoming a mother?

“Since becoming a mother I feel more strong and resilient.  I had no idea how strong I was until I had children.”

Any secret tips for first time mums?

“Don’t worry so much.”

Would you have done anything different/changed about your experience with motherhood

“With all the lessons you learn as you go along, I wouldn’t change anything about my experience with motherhood.”

Every Mother Counts is a non-profit  organisation dedicated to making pregnancy and childbirth safe for every mother, everywhere. Every Mother Counts supports programs that improve access to comprehensive maternity care in Haiti, Uganda, Tanzania, India, Bangladesh, Guatemala, Nepal, Syria and the United States. For more information, visit www.everymothercounts.org To donate visit everymothercounts.org/products/donate

To shop the collection visit gap.co.uk